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amanté and Aviraté launch first partnership retailer, heralding new frontiers in fashionable vogue retail –

The primary partnership retailer by main lingerie model, amanté, and worldwide vogue model, Aviraté was launched on the Marino Mall, Colombo three. That is the primary time two homegrown international vogue manufacturers have fused their distinctive strengths to launch a partnership of this nature for his or her clientele in Sri Lanka. Each are premium, well-loved manufacturers with a powerful abroad presence.

The shop in Marino Mall options clothes from Aviraté spanning all of the wardrobe necessities for the trendy, lifestyle-driven buyer – from day and night put on to coordinates, equipment and footwear. Prospects will even be capable of browse lingerie, sports activities bras, swimwear and sleepwear from amanté’s newest collections. The brand new partnership retailer offers a possibility for purchasers to avail of a seamless, all-inclusive purchasing expertise between two vogue worlds. Marino Mall was chosen to cater successfully to Colombo’s numerous clientele and to develop the manufacturers’ client attain inside new city areas within the metropolis. The launch occasion was attended by media, clients and dignitaries whereas Darshi Keerthisena graced the occasion as Chief Visitor.

“The crux of the partnership lies within the amalgamation of comparable model values, rules and synergies. The partnership retailer is step one to creating an enduring and sustainable retail mannequin each in Sri Lanka and India, providing a complementary and complete portfolio of merchandise to our clientele. The way forward for retail is altering, and it’s as much as companies to navigate these adjustments and supply invigorating purchasing experiences for contemporary shoppers,” famous Vivek Mehta, CEO of MAS Manufacturers.

Commenting on the launch of their first partnership retailer in Sri Lanka, Asim Younoos, CEO, Aviraté emphasised that this was the primary of extra to come back. “This can be a pivotal level for each the manufacturers as they convey distinctive strengths into the combination, have a world footprint and are actually Sri Lankan in identification and world-class in high quality. That is the inaugural chapter of what we hope shall be a long-lasting and fruitful enterprise partnership, replete with thrilling alternatives to discover the potential for vogue and retail,” mentioned Younoos.

Aviraté is a world vogue model owned by main Sri Lankan attire producer, Timex & Fergasam Group. Whereas the corporate has been in operation since 1967, its retail journey with Aviraté started in June 2010 and has since expanded to a number of places in India and Sri Lanka. Each Aviraté Signature and Basic collections are designed alongside newest worldwide vogue developments, tailor-made for the trendy buyer.

amanté is owned by MAS Manufacturers, a subsidiary of MAS Holdings – South Asia’s largest provider of intimate put on, activewear and swimwear with over 25 years of worldwide manufacturing experience. amanté’s vogue proposition is type, consolation and worth in lingerie for the trendy Asian lady. Its product portfolio is designed with a concentrate on the distinctive contours and elegance of the South Asian silhouette.

The amanté and Aviraté partnership retailer is located at Store #7, Floor Ground, Marino Mall, 590, Galle Street, Colombo 03. Opening hours:  Weekdays – 10am to 8pm; Weekends – 10am to 9pm

Picture caption:  (Above) Asim Younoos – CEO, Aviraté and Shirendra Lawrence – COO, MAS Holdings & Board Director

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Asim Younoos – CEO, Aviraté and Darshi Keerthisena – Head of Design, Linea Aqua & Artistic Director, Buddhi Batiks

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(From left) Padmal Silva – Deputy Normal Supervisor Centralized Operations, MAS Manufacturers, Gayani Gunawardena – Deputy Normal Supervisor, MAS Manufacturers, Dilini Siriwardena – CEO, MAS Legato & Board Director of MAS Manufacturers, Darshi Keerthisena – Head of Design, Linea Aqua & Artistic Director, Buddhi Batiks, Asim Younoos – CEO, Aviraté, Shirendra Lawrence – COO, MAS Holdings & Board Director, MAS Manufacturers and Chaman Sharma – Cluster Supervisor, Aviraté

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