By Rita Chioma
Daisy Raffan, is 28 12 months outdated fairly inventive boss of Seashore Metropolis AE ; a trend model based mostly in Dubai. The younger entrepreneur who’s from United Kingdom however runs the affairs of Seashore Metropolis AE in Dubai and different elements of the world tells her success story, how she overcame the preliminary challenges in addition to the adverse results of COVID-19 pandemic on her younger, rising enterprise.
Are you able to inform us extra about you?
My identify is Daisy Raffan. I’m 29 years outdated. I’ve been dwelling in Dubai since 2008 however I’m initially from UK. Rising up I additionally lived in Spain and went to boarding college in England.
I’ve at all times been keen about beginning my very own enterprise as each my mother and father are entrepreneurs. I admired how exhausting they labored and the life they have been capable of create. Being an entrepreneur provides you the pliability to work everytime you need and journey everytime you need (despite the fact that you find yourself working greater than you’ll)
My mother and father introduced me as much as be hardworking and to consider you’ll be able to obtain no matter you set your thoughts to so long as you place within the work. in addition they made me understand that you just don’t want a lot to get began and you’ll be able to educate your self so many issues alongside the way in which.
I’ve at all times beloved studying and my want to continually study extra in regards to the world will at all times be there.
I plan to start out many extra companies and initiatives sooner or later as there’s a lot i wish to do and obtain.
Are you able to inform us briefly about your instructional and background profession?
I went to boarding college within the UK from the age of 13. Then I moved to Dubai to check enterprise on the American College, Dubai. I did a double main in finance and advertising and marketing.
I knew I needed to personal my very own enterprise however on the time I didn’t know what I needed to do. So, I went from job to job till I made a decision that I ought to simply begin one thing. That was how Seashore Metropolis took place.
What impressed you into beginning up Seashore Metropolis AE?
I at all times needed to personal my very own enterprise and I at all times beloved trend. Once I was dwelling in Dubai, I observed a spot available in the market for distinctive however reasonably priced garments. There have been primarily solely excessive avenue and mainstream manufacturers in Dubai and any boutiques promoting totally different types have been very costly.
I used to journey so much, so I began by shopping for garments from totally different international locations and bringing them again to Dubai to promote. When the enterprise began to develop, I sourced extra suppliers on-line.
There have been additionally types I used to be unable to seek out similar to beachwear, so I began to fabricate our personal designs within the UAE.
Who’re your mentors in trend enterprise trade?
I like Conna Walker who’s the founder and CEO of Home of CB. It’s a British firm that sells get together attire on-line. She began the enterprise when she was solely 17 and has been efficiently rising if for eight years. I like how she has created such a well-known model with distinctive types. Their branding is at all times on level and they’re at all times evolving and rising.
I additionally look as much as my mother and father in the case of enterprise recommendation. They’ve owned a number of companies since they have been younger and might actually give good recommendation in the case of making large choices.
What plans do you will have for the remaining a part of 2020?
We have now some actually thrilling issues deliberate for this 12 months. We’re launching our first collaboration with a UK movie star. We’re additionally beginning to distribute from the UK as they’re our second largest market. We’re additionally increasing our manufacturing and personal designs which is tremendous thrilling!
Would you say the Dubai Financial system is favorable for trend enterprise, similar to Seashore Metropolis AE?
I feel Dubai has been nice for beginning my enterprise. Once I first began there was not a lot competitors. Because the UAE remains to be very younger there are a number of enterprise ideas that may be taken from different international locations and began right here.
Additionally it is a really captive viewers for the kind of garments we promote. As a result of climate and the approach to life right here, swimwear, beachwear and attire promote effectively. Additionally the people who stay in Dubai prefer to look their finest so they’re at all times looking out for good types.
It has additionally been good as Dubai is a very fashionable vacation spot for the time being for individuals from totally different international locations so it has been nice for our model to be based mostly right here.
What are your views on the COVID-19 pandemic that has taken over the most important elements of the world?
Properly, when it comes to it instantly affecting our companies, it has performed rather a lot. When the Coronavirus (COVID-19) first began in China, it affected our manufacturing there that was pressing for an upcoming launch. We scrambled to maneuver all our manufacturing right here within the UAE and as soon as we acquired that began we went into lockdown right here additionally.
When it comes to coronavirus (COVID-19) general affecting companies, I feel the impression will probably be big. Clearly, trend enterprise have observed the impacts instantly as shoppers are not allowed to exit, so there isn’t any have to be shopping for new garments. Shoppers salaries might have been minimize as effectively, so they may undoubtedly be slicing down on shopping for non important objects.
As soon as the lockdown restrictions are lifted, I feel it should take a very long time for companies to get again to the way in which they have been. With useless inventory and money flows being the most important points.
How do you deal with Social media gross sales for Seashore Metropolis AE?
Instagram has performed an enormous half within the success of our enterprise. It’s our predominant instrument to attach with our clients. being in trend we promote our items by means of nice imagery and content material. We delight ourselves on our good engagement and we put this right down to being actual and genuine with our followers. We don’t publish content material that’s too edited or too unrelatable. We use regular ladies with regular our bodies and we love reposting our buyer photographs as effectively.
As a profitable entrepreneur, what was your challenges beginning up?
There are a number of challenges once you begin your individual enterprise. Firstly, it’s exhausting to remain motivated once you don’t have many purchasers. You might be placing in a number of work with no instant return. It additionally takes so much longer than you assume to construct your online business up. Being an entrepreneur may also be fairly lonely. Earlier than you rent any workers, you might be working alone all day every single day. It is rather straightforward to surrender at first, so it is advisable to hold reminding your self why you began and you really want to consider in what you might be doing.
What’s your recommendation to younger individuals on the market attempting to be such as you?
First issues first, simply begin. Begin with what you will have and what you understand. Lots of people by no means get began as a result of they’re at all times ready for the ‘proper’ time or say they don’t have sure issues they want. In my view, you actually don’t want a lot to only get began. You additionally have to be conscious and ready to spend all of your time working in your new enterprise with the intention to get it off the bottom. Then once more, at all times go along with your intestine intuition and hearken to your self and what feels proper.
What’s the identify of your online business and once you began?
My enterprise known as Seashore Metropolis AE. I began is in 2016. The identify Seashore Metropolis was clearly impressed by Dubai and is supposed to replicate the types that we promote. taking you from the seaside to the town.
How are you overcoming the challenges that come your approach?
I at all times say the whole lot is fixable. I inform my workers not come to me with an issue, come to me with an answer. You might be at all times going to face challenges and the enterprise that survive are those who’re capable of be inventive and overcome these obstacles. You at all times must be prepared to vary and evolve if one thing will not be working.
What’s motivating you to proceed rising Seashore Metropolis AE regardless of the challenges?
I’m motivated by the truth that I nonetheless love trend and get excited once we get a brand new model or create a brand new design. I get so excited to have the ability to present everybody and see individuals carrying our types. There may be nothing extra thrilling than shopping for new garments so I really like that I’m able to work to present different ladies the identical feeling.
I additionally nonetheless assume we’re bringing one thing totally different to Dubai and the remainder of the world.
How do you entice and retain good arms that will help you run Seashore Metropolis AE?
Discovering the precise workers is absolutely essential and may be essentially the most difficult factor. I want to rent individuals who have the eagerness and the precise mindset relatively than those that have the talents however don’t have the precise work ethic. I consider that people who find themselves passionate and love the enterprise we have now are capable of study the talents they want for the job. We at all times put individuals on somewhat trial as a result of it’s actually exhausting to inform from an interview what the individual is like in an actual job setting. As soon as they’ve been with us for a few days, it is rather straightforward to inform if they’re proper for the half or not. Additionally it is actually essential to present workers accountability and never micro handle.
What’s your evaluation of the Dubai enterprise setting?
I feel Dubai is one of the best place for entrepreneurs and new companies. It’s such an evolving market and everyone seems to be open to new concepts and ideas. Nearly everybody that involves stay in Dubai is absolutely open and forward of the developments. Dubai is a small place however has such an enormous a part of the world so it’s nice for enterprise publicity.
What two or three issues would you like your authorities to do to make the setting friendlier for enterprise individuals?
I feel to make it even simpler for individuals who wish to begin their very own enterprise there needs to be some initiatives so cut back the price of enterprise setup. It’s fairly costly to register and open a brand new firm. Then rent workers which is clearly troublesome for these simply beginning out.
Aside from that, I feel they’re doing one of the best job to make Dubai an amazing setting for companies.