Courtesy Bella Hadid/Instagram
Bella Hadid, Hailey Bieber (née Baldwin), Behati Prinsloo, Elsa Hosk, Lais Ribeiro and extra It-girls have proven off their figures in OOKIOH swimwear and there’s a great motive why. The model isn’t solely inexpensive (with most fits below $100), however it’s additionally produced from 100% regenerated supplies from the ocean: suppose recycled fishing nets, pre-consumer waste merchandise and extra which might be became stylish fits.
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“I’ve all the time believed that we have to make sustainable merchandise inexpensive,” OOKIOH founder Vivek Agarwal tells Fashionable. “We provide design-forward fits at $98 and use the identical material as some $200+ fits.”
The inspiration behind the swimwear designs are ‘90s supermodels like Cindy Crawford and Naomi Campbell, ‘80s sportswear colours and present-day runway traits, so it’s no marvel why our present fav fashions can’t cease carrying the model.
“There’s a standard theme of vibrant colours, excessive cuts, tankinis and extra,” he says. “OOKIOH is enjoyable, horny, and stylish, with out being raunchy, and that appeals to everybody.”
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And the fits communicate for themselves with out making an attempt too exhausting. “As a result of most ladies don’t put on stilettos close to the pool, we developed a group about them that makes them really feel like themselves — solely waterproof,” he dishes.
One other plus? Their fits can take you locations past the seashore or pool. “You’ll be able to put on the Oslo prime to a boxing class, pair the Lisbon one-piece with a skirt, or put on the Seattle prime with denims for a day trip and about. OOKIOH is nearly all over the place besides on the workplace — but,” he teases.
Courtesy Lauren Perez/Instagram
What we will anticipate from OOKIOH and this summer season? “We’ll see extra protection in swimwear,” Agarwal spills. “Now we have all the time included it in some kind into our collections and I imagine we are going to see different manufacturers adapting it in thrilling methods resembling short-sleeve one-pieces and Daisy Duke-style shorts.”
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One other pattern he predicts: “We’ll see plenty of ruching and prints that vary from flirty florals to toned down tropicals. … There was an overkill of maximalist animal prints prior to now couple of years and I used to be assured that we’d see delicate prints this 12 months, however sadly I believe Tiger King modified that,” he jokes.