hold on to your linen what men will be wearing next summer brisbane times
Bikini trends

Maintain on to your linen: What males can be carrying subsequent summer time – Sydney Morning Herald

Lucy Hinkfuss, co-founder of normal MBFWA showstopper Ten Items, believes that Australians are nonetheless eager to spend money on their wardrobes though presumably with just a little extra consideration for what they’re getting for his or her cash.

“I believe the largest change can be shoppers changing into very acutely aware of shopping for high quality clothes,” Hinkfuss says. “We’re very conscious of constructing strategic decisions in fabrication and design to create lengthy lasting product.”

Primarily based out of Bondi, Ten Items has capitalised on Australia’s love of surf, music and a extra relaxed approach of dressing. This 12 months’s assortment was to be no totally different, it appears.

“We had been making a presentation referred to as ‘Summer season of X’,” says Hinkfuss. “It was based mostly on the concepts of garments that evoked summers gone and summers to return. We all the time attempt to incorporate a Bondi fashion of dressing. Simple and lively with an edge.”

As to key specifics, the designer is tight-lipped as to what males can count on to see on the racks as soon as the climate warms up, with plans to create a digital expertise of the runway. “We’ve got a couple of surprises in retailer.”

Aqua Blu menswear.

Swimwear label Aqua Blu had ready a Grecian odyssey to showcase their newest resort line.

“The gathering for this coming summer time was referred to as ‘Ethereal Magnificence’ and impressed by Greek mythology,” says founder Kristian Chase. “Me being the extravagant individual that I’m, I had permission to construct a Greek temple with big columns and statues of Venuses. And all this had been began on and it was actually going to be a present to recollect.”

Recognized for his or her swimwear and garments designed to be on the very least poolside if not within the pool itself, Chase stated that he envisions Australian males embracing an much more relaxed vibe this coming summer time. Basically, Chase sees males dressing for a vacation spent on a yacht crusing by the Mediterranean. Simply with out the precise worldwide journey.

“I’m recognized for being a maximist,” says Chase. “I’ll be bringing out these stunning linens in additional trendy and more energizing tastes for males which can be tender and flowing. In fact there’ll nonetheless be loads of budgie smugglers – these are my signature look.”

Bassike menswear.

Bassike menswear.

Whereas it is likely to be too early to say if we’re heading in the direction of a second dot.com casualisation (initially led by the Silicon Valley tech entrepreneurs in hoodies), if there’s something that our present scenario has taught us it’s that we may be skilled in clothes that doesn’t sit in a historically company setting. As a substitute, consolation executed elegantly has turn into a precedence.

At Bassike, this type of relaxed luxurious has all the time been on the core of their aesthetic and is much more vital now, says co-founder Mary-Lou Ryan, as we start to slowly reintegrate again into the world.

“Designing this new assortment, I regarded again at what Bassike menswear is, what the aim of the model is and favorite objects are,” Ryan says. “It has a casualness to it however all the main points have been elevated just a little bit additional, like a lovely unstructured gray linen swimsuit.”

“We’ve stored it quite simple however of the best high quality. Persons are searching for clothes that lasts and has a long life, has a function and isn’t in a single season and out the subsequent.”


The truth is, the concept of style with out seasons may very well be the largest development to return out of COVID-19 as manufacturers – each luxurious and native – attempt to rebuild their losses in the course of the financial downturn throughout coronavirus.

Australian fashion, and seasons, have all the time moved just a little slower than the remainder of the world (we solely have one main tradeshow whereas Paris has at the very least six reveals every year) and may very well be seen for instance of what a real transfer in the direction of sluggish style appears to be like like. Already at Armani, it was confirmed that they might present each their winter and summer time collections, for women and men, in a single present this 12 months.

Mikey Nolan of Double Rainbouu (who, by the way, had chosen to not present at this 12 months’s MBFWA) says that if there was ever a time to reset the tempo of the style business to one thing that was extra manageable for each designers and shoppers, it’s now.

“There’s been plenty of discuss for years about altering up the best way we do issues from extreme journey for reveals and market to the entire promoting calendar generally,” Nolan says. “We’ve discovered as a small model making an attempt to steer a path between our personal vertical wants and the calls for of wholesale has been arduous generally. I hope for us it’s the catalyst we would have liked however extra importantly for the broader business.”

Benjamen is a life-style reporter for the Sydney Morning Herald, overlaying males’s style, grooming, and health.

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