how this 24 year olds brand is making bank in the swimwear industry etcetera daily hive
Bikini trends

How this 24-year-old’s model is making financial institution within the swimwear trade | Etcetera – Day by day Hive

Lots of people spend their twenties (and thirties) making an attempt to determine what path they wish to take their skilled life. For Vancouver-based enterprise graduate Nancy Vong, the reply was clear early on.

Whereas working at a company Fortune 500 firm, Vong determined that sooner or later, she wished to construct a enterprise of her personal to that very same standing. Quick ahead, and the corporate she first began as a facet hustle is now her full-time job.

Since founding swimwear label, Escape Swimwear, lower than eight months in the past, 24-year-old Vong is pulling in six figures and is on monitor to creating her first million in income. Gross sales have elevated by 150% each month for the reason that model’s launch date. In the meantime, Escape Swimwear’s Fb and Instagram channels have grown by over 200,000 views week by week.

“Whenever you put your 100% focus into something, outcomes will come,” Vong tells Day by day Hive. Taking a stand in opposition to quick trend, selling physique positivity, and in the end providing luxurious high quality swimwear at reasonably priced costs are actually part of this entrepreneur’s mission within the trend world.

Escape Swimwear

Escape Swimwear is already catching the eyes of celebrities, designers, and influencers together with Khloé Kardashian, Jenn Im, Desi Perkins, and Sophie Chang, amongst others. The model can also be set to have a showcase at Miami Swim Week 2021.

Trendy and sustainable fits apart, a key purpose for Escape Swimwear’s progress is the label’s inclusive and confidence-inspiring values. The model gives swimwear for girls in sizes starting from XS to XXL, and Vong says the label’s objective is to painting a picture to ourselves that we’re good in each curve and each stretchmark.

“Empowerment and self-acceptance are necessary as a result of many individuals don’t settle for themselves precisely as they’re,” she says. “It’s not sufficient to easily solely embrace the dear and optimistic issues about ourselves, however the ugly and fewer fascinating elements too.”

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Escape Swimwear

The model’s identify “Escape” refers to stepping away from societal expectations of being stunning and assured. It additionally means escaping to the place we really feel our greatest, whether or not that’s at an area seaside in our metropolis or on trip.

To empower girls and create an area the place they will share their self-love journey, health, and be open about feeling assured in a swimsuit, Escape Swimwear not too long ago launched a personal Fb group group to offer that secure place on-line.


Escape Swimwear

“Escape Swimwear is every little thing however quick trend,” says Vong. The model gives genuine and distinctive items designed to final for a few years and made utilizing luxe materials. The entire model’s designs are deliberate two quarters earlier than their launch.

“Our designs undergo a protracted and cautious means of assessment, analyzing, and revamp. It takes lots for us to undergo earlier than we launch a design, which is why nearly each design we’ve launched has bought out.” The model doesn’t do re-stocks after a sure amount of a product has bought out, which implies it’s uncommon that you just’ll discover another person with the very same swimsuit as you on the seaside.

“We’re at all times altering and discovering new methods to make a easy bikini appear and feel distinctive to the model,” she says. “We stand for inclusivity and our designs are additionally head-turning items that may final past tendencies that come by.”


Escape Swimwear

Vong isn’t only a advertising and marketing knowledgeable within the social discipline; she’s additionally an entrepreneur who tries to pave the way in which for different girls who’re obsessed with beginning their very own on-line companies. To teach and convey worth for others, she is beginning a collection on YouTube, Spotify, and iTunes Podcasts.

One starter piece of recommendation Vong has for different entrepreneurs is to have tunnel imaginative and prescient in any challenge that you just do. “Who cares about what others assume, say, or do — simply belief your self, your intestine, and capabilities. Staying disciplined and constant is vital.”

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Escape Swimwear

For those who’re trying to find the perfect-fit swimwear to take you thru the season forward, go to now and use the code DAILYHIVE to get a 10% low cost. Be part of the dialog by becoming a member of the model’s Fb group or Instagram group.

This content material was created by Hive Labs in partnership with a shopper

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