“Like most individuals, Ssense prospects are understandably gravitating towards the consolation of loungewear, however our aesthetic is way more elevated-casual, not sloppy,” says Brigitte Chartrand, the vice chairman of womenswear shopping for for Ssense. “Activewear, lingerie, and swimwear are all promoting effectively proper now.”
Ssense’s vice chairman of menswear shopping for, Federico Barassi, echoes this: “As extra persons are working from house, comfy apparel has been prime of thoughts for our prospects. Loungewear and footwear are our best-selling classes proper now. T-shirts, joggers, sneakers, and slides are outperforming all different classes in the meanwhile, and we’ve additionally seen a rise in eyewear purchases.”
To satisfy buyer curiosity, the Canadian retailer has launched various unique collections tailored for this stay-at-home second. “Consumers come to Ssense for a refined providing of luxurious and elevated loungewear, so going into this season a lot of our unique womenswear capsule collections had been catering to this demand,” Chartrand notes, citing an unique Jacquemus capsule assortment as a very well-timed collaboration. A terry material Gil Rodriguez capsule is likewise doing effectively, as are buzzy objects with a lounge-y really feel, like Ssense’s unique Off-White Nike sneakers. “General, manufacturers which can be providing elevated loungewear, like Sporty & Wealthy, are on hearth.”
Celenie Seidel, a senior editor at Farfetch, reviews that “there has completely been extra of an urge for food for loungewear and activewear, talking to the plain collective shift in way of life.” However that way of life shift doesn’t cease at socks and slippers. “Our homewares class has been receiving loads of love—by no means have properties identified so many candles,” Seidel continues. “Individuals appear to be transferring the self-expression they as soon as realized via garments to the way in which they’re dressing their surrounding surroundings.” Moda Operandi additionally reported an uptick in homeware buys, with gross sales for house items up 80% from this time final yr.
Bottega Veneta’s fall 2020 present
Funding Items Are Nonetheless Value Investing In
MatchesFashion.com’s style shopping for director Natalie Kingham says gross sales of “cult collector” funding objects are up too. That features “thought of purchases which is able to final via the seasons forward, from purses by Loewe and Saint Laurent to wonderful jewellery and watches from Shay, Lizzie Mandler, Jacquie Aiche, and La Californienne.”