prasad bidapa talks about his latest venture the virtual runway and the future of the industry indulgexpress
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Prasad Bidapa talks about his newest enterprise, The Digital Runway, and the way forward for the business – Indulgexpress

The pandemic has pressured nearly everybody into the digital world. And whereas we’ve been in a position to work remotely, take museum excursions on-line and make do with ordering in as an alternative of consuming out, all these alternate options include their very own set of limitations. Nevertheless, Bengaluru-based style guide, stylist and choreographer, Prasad Bidapa, sees this flip of occasions as an alternative — one that enables him to succeed in a wider viewers. Tapping into the rising recognition of digital occasions and on-line streaming, Prasad is about to launch The Digital Runway — a collection of style exhibits conceptualised, choreographed and produced by him and his staff of specialists. “Like each different business, style has additionally been hit onerous by the pandemic and The Digital Runway is an effort to convey it alive,” says Prasad. 

A swimsuit from Aviva Swimwear

Whereas the primary two episodes of the collection, that includes Aviva Bidapa’s swimwear and Bangladesh-based Bibi Russell’s khadi and summer time separates, have already been filmed, the next exhibits will probably be shot over the subsequent few months. As social distancing continues to be the norm, Prasad clarifies that each one precautions will probably be strictly adopted. “We plan to shoot with 4 fashions every day, to make sure there are fewer individuals at a given time. And there may also be temperature checks and all different hygienic practices will probably be in play,” he says.

Aviva, who launched her label Aviva Swimwear a 12 months in the past, believes that the world of style is gearing as much as transfer on-line in an enormous means. “The style business goes to pivot into the net house slowly, however certainly. I feel it is vital that we adapt and proceed to showcase style for the world, to remain related, entertained and impressed,” she explains. Aviva has launched three collections to date, the primary two have been impressed by Hollywood and Japan, respectively, whereas the most recent one is an ode to popular culture. “I needed to sort out what was trending and put my very own spin on it,” she shares. 

A swimsuit from Aviva Swimwear
A swimsuit from Aviva Swimwear

Famous designer Bibi, recognized for her work with gamcha and khadi, will probably be showcasing her vary of separates for the summer time. An essential function of the collection is that viewers can store for his or her favorite outfit from the platform. “Usually, a style present can have about 200 friends, however whenever you put it on-line, the sky’s the restrict. One other benefit is that audiences can see how the clothes transfer and the way in which it matches the physique, so once they resolve to purchase one thing from the collections, they may know precisely what they’re getting. The issue with on-line purchasing is that it’s static and never all garments have hanger enchantment. Some clothes should be worn to showcase how stunning they’re. As an example, should you’re making an attempt to purchase a sari, it might make an enormous distinction if one may see the way it drapes and falls,” explains Prasad. Along with getting as shut an expertise as attainable to sitting on the entrance row, the episodes may also function inspiration for styling and wonder suggestions.  

“Going ahead, individuals can have no alternative however to study a brand new way of life their lives, and consequently the style aware should study a brand new option to store,” he says signing off. 

The style exhibits will stream on Prasad Bidapa’s social media pages, beginning June 15.

Catch Take pleasure in dialog with Prasad Bidapa on our discuss present, Higher Dwelling, on indulgexpress.com and our social media pages shortly.

 

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