Picture credit score: Demi Lovato – Instagram
This week, your Instagram feed could also be stuffed with extra monochrome pictures of movie star girls than ordinary as a part of the “Girls Supporting Girls” viral development. Utilizing the hashtags #challengeaccepted, #womensupportingwomen, and #blackandwhitechallenge, girls are ‘gramming black-and-white pictures of themselves. After posting, they then nominate different girls of their lives to proceed the problem. Forward, we have answered all of your questions concerning the development—together with what, precisely, it means for feminine empowerment.
What’s the Girls Supporting Girls Instagram problem?
The development itself entails girls, primarily celebrities and influencers at the start, posting black-and-white pictures of themselves. Some are barefaced selfies (see Naomi Watts, Demi Lovato, and Kaley Cuoco). Others are extra glamorous photograph shoot footage (see Natalie Portman, Cindy Crawford, and Gal Gadot). Kerry Washington and Eva Longoria have notably made outsized hats part of their participation.
When posting the photograph, folks have been utilizing one of many following hashtags: #challengeaccepted, #womensupportingwomen, or #blackandwhitechallenge. Then, they shout out the lady who nominated them to take part, share a message of feminine empowerment, and nominate different folks both within the caption or through DM. In accordance with the New York Occasions, greater than three million folks had used #challengeaccepted on their posts up to now.
How did it begin?
It has been troublesome to pinpoint precisely how the development started. A consultant for Instagram instructed the Occasions that the primary publish to emerge from the present spike in #challengeaccepted was a publish by Brazilian journalist Ana Paula Padrão greater than every week in the past.
Different iterations of this problem have existed earlier than, because the Occasions’ Taylor Lorenz factors out in her piece. Most notably, one other black-and-white photograph problem was used to boost most cancers consciousness in 2016. Cristine Abram, a public relations and influencer advertising and marketing supervisor, related the present development to U.S. Rep. Alexandria Ocasio-Cortez. Final week, she took to the ground of Congress with a robust response after Rep. Ted Yoho referred to as her a “fucking bitch.” Abram instructed the Occasions that since then, there’s been a normal uptick in social media posts with feminist themes.
However Occasions journey reporter Tariro Mzezewa supplied one other rationalization for the problem on Twitter immediately. She started a thread of tweets, writing, “#ChallengeAccepted was making zero sense to me and I wasn’t shopping for that it was only for self-importance’s sake. Talked to some girls in Turkey this AM who say it began there as a response to them being annoyed over at all times seeing black and white pictures of girls who’ve been killed.” She added that the unique Turkish hashtags referencing home violence and femicide had been dropped because the problem gained steam. You’ll find these hashtags and extra context concerning the development right here:
One movie star to seemingly examine the origins of the development is Florence Pugh, who wrote on Instagram, “I’ve been instructed that the true that means of this hashtag and this b&w photo-
‘It’s to shed mild onto the Istanbul Conference, girls are being subjected to violence and this conference is to finish forgiveness for the attacker/murderers.’ With that in thoughts, alter your hashtags when you didn’t already accomplish that.”
Why has the problem grow to be controversial?
Previous to Mzezewa’s Twitter thread, many questioned what was being achieved with the #ChallengeAccepted development. How was posting flattering black-and-white pictures a method to help girls or encourage feminine empowerment? A chunk on The Minimize in contrast the development to different challenges by which all that was required of contributors was posting a beautiful photograph (i.e. the pillow problem and the 2009 vs. 2019 problem).
Lorenz, who penned the Occasions piece concerning the development, has additionally obtained backlash for being important of it. She shared just a few screenshots on Twitter the place she had been referred to as out by different girls for her critique. “The quantity of vitriol I’m getting from the black and white selfie crowd is out of this world. It’s not that deep!” Lorenz wrote on Twitter, including, “The dumb black and white problem accepted factor is IG chain mail that’s been round since 2016.”
The quantity of vitriol I’m getting from the black and white selfie crowd is out of this world. It’s not that deep! The dumb black and white problem accepted factor is IG chain mail that’s been round since 2016. https://t.co/MfUVFh1bjd pic.twitter.com/ewmqQAmkKQ
— Taylor Lorenz (@TaylorLorenz) July 28, 2020
Others have additionally expressed doubts concerning the development, providing extra tangible methods to help different girls. Nonetheless others have come to its protection, arguing that spreading some positivity on the timeline should not be controversial.
Apparently a white lady is upset abt the “Problem accepted” B&W pics, complaining it is simply self-promotion. Lol y’all actually simply be mad abt no matter you could find, huh? 😂🙄
— Amanda Seales 🇬🇩✊🏾 (@amandaseales) July 28, 2020
I actually can’t recover from problem accepted, right here’s a sizzling photograph of myself as a result of I help girls
— Caroline Moss (@CarolineMoss) July 28, 2020
seeing all these black and white pictures on my feed 🥺 girls are so stunning wow
— Kim Cruz (@kimcrooz) July 27, 2020
think about being in the course of a worldwide pandemic, an financial collapse, and a combat for racial equality whereas rallying hundreds of individuals to take part in a selfie problem that doesn’t elevate cash or consciousness for a single trigger
— Allie LeFevere (@AllieLeFevere) July 28, 2020
I’m an enormous believer in girls supporting girls — clearly! — however I don’t perceive this “problem” in any respect. How is it empowering to different girls to publish a selfie? Wouldn’t it not make extra sense to publish snaps of different lady who empower us? https://t.co/IHn8sguRi2
— Emmy Rossum (@emmyrossum) July 28, 2020
Which different celebrities have participated up to now?
Listed here are just a few extra of the high-profile faces who’ve participated within the development, from Charlize Theron to Jennifer Aniston (who additionally admitted to some confusion concerning the problem).
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