1613184813 A dad started a swimwear and clothing line for transgender
Bikini trends

A dad began a swimwear and clothes line for transgender women impressed by his daughter – Enterprise Insider India

Jamie Alexander created Rubies, a line of clothes for transgender women in 2020.He was impressed by his daughter, Ruby, who transitioned when she was 9.The model sells swimwear that is designed to be snug for transgender children and youths.

Jamie Alexander is a Toronto, Canada, father who designed a swimwear model made for transgender women impressed by his daughter, Ruby.

For years, Alexander watched as his now-12-year-old daughter struggled to seek out swimsuits that she felt snug carrying. He instructed Insider that Ruby, who transitioned when she was 9, usually wore board shorts and sweatpants instead of conventional swimsuits, however at age 11, she expressed curiosity in carrying a bikini.

Alexander instructed Insider that he could not discover many choices for form-fitting garments or swimwear designed for transgender children or youngsters, so he determined to make his personal.After months of analysis and discussions with different dad and mom of transgender youngsters, in February 2020, Alexander launched Rubies, named after his daughter.

“I wished to design clothes that feels the identical and appears the identical as my daughter’s cisgender buddies are carrying,” he instructed Insider.

Rubies’ first product was the Ruby Shaping Bikini Backside ($44).


The bottoms can be found in children’ sizes four to 24, and the product description states that the bottoms are created from “compression spandex and mesh.” They’re designed so that there’s “no tucking required,” based on the model’s web site.

The bottoms retail for $44 and can be found in pink and black.Jamie AlexanderLearn extra: What it is best to learn about gender pronouns, tips on how to use them, and why they’re importantIn addition to the bikini bottoms, the model sells a one-piece swimsuit ($51) that features the identical compression cloth because the bikini bottoms.

Previous to launching his first product, Alexander instructed Insider that in 2019, he turned to different households of transgender youngsters to find out about garments that they need they might discover their children.

On the time, he realized that many transgender youngsters have been carrying prototypes of Rubies’ bikini bottoms as underwear – which impressed him to later launch the Shaping Underwear ($25). The underwear is offered on the model’s web site for pre-order on the time of writing.

Jessica Herthel, who co-authored the youngsters’s e book “I Am Jazz” with transgender activist Jazz Jennings, instructed the “Immediately” present in regards to the optimistic impression that clothes manufacturers like Rubies can have on transgender children and their households.

“An merchandise of clothes like Rubies swimwear generally is a complete game-changer for transgender and gender-creative youngsters,” Herthel mentioned. “Having the ability to do one thing that the majority of us take without any consideration – specifically, to go swimming with out concern of being stared at or teased, and even focused – may give a toddler a sense of normalcy and belonging.”

Learn extra: Nickelodeon celebrity JoJo Siwa’s popping out is a big deal for LGBTQ+ children and their dad and mom

Alexander plans to maintain working together with his daughter to create extra clothes options for transgender children and youths

A put up shared by Jamie Alexander (@rubiesdad)

Alexander mentioned that his daughter, Ruby, performs an lively position within the growth of the model. She fashions samples, provides suggestions on samples, and approves the entire merchandise earlier than they’re listed on the market.Alexander instructed Insider that he is happy with the affect the clothes gadgets have had on its clients thus far.

“To know these children have been ready to return to their actions and really feel snug carrying Rubies, with loads of them carrying them underneath leggings, that is what I am most happy with,” he mentioned.

Be taught extra about Rubies on Instagram.

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