Megan Thee Stallion created a brand new scorching sauce in partnership with Popeyes.
The singer may also launch a merch line with Popeyes.
The Hottie Sauce will probably be accessible starting October 19.
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Popeyes introduced it should associate with singer Megan Thee Stallion to advertise a brand new scorching sauce and promote merchandise.
Megan Thee Stallion Hottie Sauce was designed by the singer in partnership with Popeyes culinary staff, in keeping with a press release. The sauce is made with honey, cider vinegar, and Aleppo pepper to create a “candy, but daring taste with a touch of spice, impressed by Megan’s sassy persona,” Popeyes mentioned. The Hottie Sauce will probably be served on Popeyes widespread hen sandwich, and likewise as a dipping sauce for the not too long ago added nuggets.
The sauce will probably be accessible starting October 19, with a corresponding merchandise line dropping at 12 p.m. that very same day. The gathering, known as Thee Warmth, will embrace bikinis, hats, canine toys, and extra. Two further collections are slated to drop in November.
Megan Thee Stallion may also be a brand new Popeyes franchise proprietor.
“I am appreciative of Popeyes dedication to empowering Black ladies and stay up for opening
Popeyes Eating places,” Megan Thee Stallion mentioned in a press release. “Teaming up with Popeyes is such a milestone in my
journey and evolution as an entrepreneur. I’ve all the time been a fan of the Popeyes model and I am thrilled to have the chance to hitch the model and assist create the brand new Megan Thee Stallion Hottie Sauce for his or her line-up.”
Celeb partnerships have grow to be big advertising and marketing instruments in quick meals during the last 12 months. Collaborating with younger artists and creators grew to become big for fast-food chains in 2020, and is continuous robust in 2021. The offers helped manufacturers join with Gen Z prospects and sometimes ended up on social media and as TikTok traits.
McDonald’s has partnered with celebrities on signature order campaigns, together with BTS and Saweetie. The Travis Scott meal final fall was so widespread that some places ran out of Quarter Pounder components. It was additionally enriching for Scott personally, as he netted at the least $20 million from the deal, in keeping with Forbes. The spring BTS meal was additionally widespread, driving site visitors to eating places giving McDonald’s its busiest week of the 12 months thus far.
Burger King acquired in on the pattern too with Maintain It Actual meals in September, partnering with Nelly, Anitta, and Lil Huddy.
The period of fast-food and celeb partnerships is not more likely to finish anytime quickly. Manufacturers proceed to search for methods to succeed in youthful prospects, and so they’ve discovered one thing that works.
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